1. An authoritative author and an experienced content editor
  2. A generative premise that logically unfolds into a clearly organized Table of Contents
  3. Accessibly written text in the author’s own words, not a string of quotes
  4. Reference to primary source material
  5. Laser-beam focus on appropriate audience
  6. A helpful and adequate index
  7. Handsome reader-friendly page layout and design
  8. Quality, error-free book production
  9. Key journal reviews
  10. An appreciative readership

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Ten Things Academic Books Need

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